Graphic displaying the tagline “Build a brand your fans will love” for a brand strategy and design studio.

Brand strategy and identity design for businesses ready to scale.

Brand is not marketing. It’s the infrastructure that makes marketing effective.

For founder-led and growing organisations who have outgrown their brand and need clarity, structure and stronger market presence.

Strategy-led, creatively expressed and built to work.

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Explore My Services
  • Raw Impact Events brand identity logo with ripple effect icon representing impact and movement

    Raw Impact Events Logo Suite

    I developed a brand identity for Raw Impact Events designed to capture the energy of live experiences while reinforcing professionalism and reliability. Built around the concept of the ripple effect, the identity reflects how well-planned moments create impact that extends far beyond the event itself. The result is a distinctive icon and visual system that balances creativity with control, positioning Raw Impact Events as both energetic and operationally strong.

  • Creative direction and visual system for Football NSW NPL and Leagues 2026 season across social and digital platforms.

    NPL & Leagues 2026 Season

    For the 2026 season, I developed a long-term creative direction and visual system for the NPL and Football NSW Leagues competitions across men’s and women’s football. Built around the platform Real Football. Home Grown., the framework was designed to reflect matchday culture honestly while creating consistency across social, digital and broadcast. The result was strong year-on-year growth in impressions and engagement, and a direction built to last beyond a single season.

  • Technical manual design and document system redesign for Allshelter.

    Allshelter | Product Manuals

    I designed and adapted a series of user manuals across the Australian and US markets, creating consistent, professional documentation. This gave customers and distributors greater clarity, ease of use, and improved brand credibility.

  • Junior Herd brand identity and campaign design for Macarthur FC youth membership program.

    Macarthur FC | Junior Herd

    I rebranded the Junior Herd youth membership program with a fresh identity, updated visuals and new messaging. The result was stronger engagement with young fans and their families, and a boost in sign-ups for the club’s young community program.

  • Product catalogue design for Ground Nurse showcasing brand identity and print graphic design.

    Ground Nurse | Product Catalogue

    I implemented the Ground Nurse brand system into a 100-page product catalogue, bringing their full range to life in a clear, professional format. The catalogue became a central sales tool, reinforcing brand consistency and supporting business growth.

  • Illustrated stadium banner from the Western Sydney Wanderers FC 2015/16 Rally campaign showing sports brand creative direction.

    Western Sydney Wanderers FC | Rally Campaign

    A propaganda-inspired season campaign that transformed Parramatta Stadium into a bold visual movement. Designed across banners, programs, and merchandise to unite fans and players through pride, power, and purpose.

  • Series of match posters from Western Sydney Wanderers FC showing campaign creative direction and graphic design.

    Western Sydney Wanderers FC | Matchday Posters Series

    A high-impact outdoor campaign for the 2019/20 A-League season. Each round reimagined the club’s identity through unique visual styles — from Bauhaus and pulp comics to bold typographic statements — all tied together by one powerful brand voice.

  • Player graphic from Western Sydney Wanderers FC 10th Season campaign showing creative direction and sports brand design.

    Western Sydney Wanderers FC | Season 10

    Celebrating a decade of football in Western Sydney, this milestone campaign brought consistency across every touchpoint — from digital content to matchday experience. The creative united the A-League Men’s and Women’s teams under one visual identity, with bold graphics, trading cards, and in-stadium activations marking ten years of Wanderers pride.

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Strategy first. Always.

It defines your core values, why you exist, what you do, who you do it for and how you do it.

It’s this foundation that creates connection — with your clients, your users, your team and yes, your fans.

Plug In icon representing connection in the brand strategy process.

Plug In → Connection

Strategy starts by identifying what matters. It creates alignment between your business and the people who choose you. This is where strong positioning begins.

Dial Up icon representing brand clarity and positioning in the brand strategy process.

Dial Up → Clarity

When strategy is clear, there’s no distortion. You gain focus, direction and a brand identity system your team can apply consistently.

Play Loud icon representing confident brand expression and creative direction.

Play Loud → Confidence

When strategy, identity and internal systems align, your brand shows up with confidence and recognition. Expression becomes intentional and execution becomes cohesive.

Nat Gatt Brand Studio logo.

I use design thinking and critical thinking to ask better questions, uncover opportunity and build brand systems that hold everything together.

Brand is structure. Strategy sets the rules. Creativity is knowing when to push them.

That’s where a brand partner makes the difference.

Brand strategy, identity and design services

I don’t do marketing.

I build the structure that makes marketing work.

I work with a select number of clients each year, delivering strategy-led branding built for long-term growth and real-world application.

This isn’t volume design or template thinking. It’s structured, senior-led work grounded in clarity and commercial intent.

My experience spans growth-stage businesses and complex, public-facing organisations where creative must perform consistently and at pace.

Mixing Desk icon representing brand strategy, positioning and brand alignment.

Brand strategy packages

Define what you stand for, who you serve, and how you’re different. This is the thinking that connects your business to your fans.

The Icon package graphic for visual brand identity.

Brand identity design & creative direction

Strategy becomes visible here. I translate it into a clear, recognisable visual language and guide its application across every touchpoint — from campaign to internal rollout.

Design on Tap Core icon representing ongoing graphic design support and brand rollout.

Graphic design and rollout

Ongoing graphic design is delivered through a monthly design subscription, with larger multi-page or print projects scoped separately.

Explore My Packages

Who I work with

I work with businesses that are growing and know their brand needs to evolve with them.

Typically, that means:

  • Founders professionalising their business for the next stage

  • CEOs preparing for expansion or increased visibility

  • Marketing leaders managing brand across multiple teams and channels

  • Organisations investing in structure before scale

These are businesses already active in market. The problem isn’t effort. It’s alignment.

  • The brand has evolved, but the system hasn’t.

  • The identity exists, but the positioning feels unclear.

  • The work is moving, but consistency is slipping.

If you value strategy and clarity before execution, the next step is a Clarity Call.

Get ongoing brand direction with Design on Tap

For clients already operating at pace, I provide retained brand direction and rollout support.

This ensures your strategy holds, your identity stays cohesive, and your brand continues to perform as your business grows.

Nat Gatt Brand Design Subscription Services Design on Tap Lite for solo founders or small teams needing light, consistent creative updates.
Nat Gatt Brand Design Subscription Services Design on Tap Core for growing brands or marketing teams needing strategy, ongoing design and rollout support.
Nat Gatt Brand Design Subscription Services Design on Tap Pro for established brands needing high-volume creative production and brand direction.
Explore Ongoing Support

How your brand comes to life

Step one

Clarity First

A focused discovery session to understand your business, growth stage and objectives. We assess alignment and determine the right pathway forward.

Step two

Strategise & Create

We define positioning, shape your identity and build the structure your brand needs to scale.

Step 3

Show Time

Your brand launches with alignment — supported by systems for confident rollout and ongoing direction.

Book A Clarity Call
Natalie Gatt, brand strategist and creative director.

About the studio

I’m Nat Gatt, a brand strategist and creative director working with growth-stage businesses and established organisations ready to scale with clarity.

With over two decades of experience across sport, entertainment, FMCG and major events, I bring structure to growth and discipline to design. I help businesses define their positioning, strengthen their presence and build brands that hold up under pressure.

I bring more than design. I bring strategic thinking, systems and practical support that make branding stick. Having worked client-side, I understand what it takes to manage deadlines, stakeholders and commercial expectations while keeping a brand consistent.

I don’t follow trends. I build brands with backbone — they connect, they’re different and they give teams the confidence to deliver.

Straight-talking yet approachable. That’s how I work, and that’s what I bring to your brand.

Ready to clarify what your brand needs next?

This is for you if you’re:

  • A growing business ready to scale with structure

  • A founder professionalising the next stage

  • A marketing leader managing complexity across teams

Book a Clarity Call.

Let’s plug in, dial it up and play loud with a brand your fans love.

Book A Clarity Call

What Clients Say

  • Five star rating graphic used to represent client testimonials.

    “I highly recommend Nat Gatt Brand Studio for all your brand strategy needs! Natalie is amazing at her craft, she has an ability to bring out your desire and visions for your business that you didn't even know existed! Her work is stunning, thorough and unique to your business. Contact Natalie at Nat Gatt Brand Studio to bring your visions to life!”

    Abbie Skretkowicz, Raw Impact Events

  • A 3D star rating with five stars, all filled in, placed above five lines of small, black, uppercase text.

    "Nat delivered a creative strategy that reflected the reality of our NPL and Leagues football… The inclusive, usable framework has been well received and our engagement has increased exponentially."

    Helen Armson, Football NSW

  • Five star rating graphic used to represent client testimonials.

    "The rebrand revitalised our youth program. Fans loved it, and the rollout was fast, thoughtful, and exceptionally executed."

    Mark Jensen, Macarthur FC

  • Five star rating graphic used to represent client testimonials.

    “Ease of communication and easy-going nature. Natalie made complex projects simple to deliver.”

    Russell Reddel, Allshelter

  • Five star rating graphic used to represent client testimonials.

    “We struggled with consistency across materials. Nat nailed it. Everything now feels seamless, professional, and gives us the confidence to grow.”

    Arthur Rendell, Ground Nurse

  • Five star rating graphic used to represent client testimonials.

    “Before working with Nat, my business was lost in a sea of competitors. Now, thanks to her rebrand, I have a distinct identity, new clients, and a 39% revenue increase.”

    Skye McIntyre, Spray Tans Penrith

  • Five star rating graphic used to represent client testimonials.

    "Natalie’s work elevated our entire event — the conference sold out in record time thanks to her refined branding and standout campaign."

    Christopher Adams, Football NSW

  • Five star rating graphic used to represent client testimonials.

    "Outstanding quality, clear pricing, and always on time. We trust Natalie with all our design and promotional work."

    Kate Rafton, Rafton Family Lawyers

Book A Clarity Call